Loved (or at least ok by CBS standards):
An ad run by Focus on the Family, a Christian ministry whose purpose is “to strengthen, defend and celebrate the institution of the traditional family and to highlight the unique and irreplaceable role that it plays in God’s larger story of redemption”, will be aired during the Superbowl on February 7th.
Featuring “college football star Tim Tebow and his mother, Pam”, the ad “will share a personal story centered on the theme of ‘Celebrate Family, Celebrate Life.’ ”
I caught a glimpse of a portion of the ad on Headline News a few days ago, but could not as yet find it anywhere online. (If you do, please forward the URL.). Keeping it close til the day it airs may be a wise move by Focus as this will heighten the controversy and curiosity about the ad. The clip I saw was a pro life ad, telling of Tebow’s mother’s choice not to abort him and what a wonderful choice that turned out to be.
Not loved by CBS, the following two ads that won’t be aired because CBS refused to sell Godaddy and Mancrunch the air time:
CBS has deemed it acceptable to permit one controversial ad and deny two. Is it discrimination, a savvy business decision, their right to do whatever they want, or something else? Are the ads (or the concept of the ads) offensive in your opinion? Do you agree with those who say the two rejected ads are too racy? Have you seen other aired Superbowl ads that were similarly “racy” but not as controversial?
I do believe the execs at Mancrunch and Godaddy are geniuses. Thanks to the internet, vast numbers of people are seeing their ads and talking about these issues with NO money going into the pocket of CBS. I consider CBS’ decision to be discriminatory. Personally, I have no problem with any of the three ads being run as I don’t have to accept everyone’s point of view simply because it is presented to me.
